Creative thinking

How to add some creativity into your daily drudge.

Advertising, design and marketing – whether online or offline – relies on a spark of creativity for it to stand out. To defeat the bland, the expected and the pedestrian takes a lateral thought – even a leap of faith. Unlike most professions, designers, writers and art directors can’t simply live a nine to five existence. You can’t sit down and say ‘right, I’m going to have a creative idea now.’ Sometimes the best way to be creative is to take time out. To go for a walk. Maybe have a few beers.

Take some time right now to watch this video. It’s a great distraction. And might even lead to some creative thinking. Whether that’s in the classroom or in the design department.


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